When you’re considering rewriting your website to help with your salon marketing be certain to consist of these items.

Key site visitors for your commercial pages consist of internet robots that crawl the internet and catalog your content. Having correct HTML source code, plus the correct combination of text and graphic presentation, is just one secret to success. Correct code might mean higher robot ratings, and also the “look” is equally essential. Once a new prospect finds your web site, you have five seconds to get them to stay.

As a little company web site owner, you may have asked “Why don’t we get any hits?”. Did you know internet pages can load and appear correct with improper or deprecated HTML code? A browser might ignore your mistakes, and display what it thinks you meant, and it may appear excellent. Web robots may not be as forgiving.

Following is really a list of 8 basic components for great search engine placement that have to be considered inside your design and web site promotion. For details on code issues from the worldwide authority, visit the World Wide Internet Consortium to view DOCTYPE and other high quality standards.

1. DOCTYPE Statement
2. Page Title
3. Proper HTML Code
4. META Description
5. META Key Words
6. Very first Paragraph from the Home Web page
7. An Extra Web page of Just LINKS
8. Backlinks (Links for your pages)

These 8 key items are either missing or poorly created in 85% of all web sites. Some lookup engines might only list the other 15% in their directories. In other words, as few as 15% from the 6 billion web pages online ever make it into some lookup engines. Even worse, you will find mistakes that might result inside your page being blacklisted, and the search engine web crawlers may in no way come back to see if it’s corrected. This could explain why you “never get any hits”.

Web sites can be simple and professional without utilizing fancy software to create your pages. Veteran programmers hand code and many create the HTML in NotePad. Web authors who choose to use flash, frames, or the latest software may be losing a significant portion of new visitors (clients) because the visitor may lack the technology or newest version of browsers. If they are turned off and leave without giving your site a fair viewing, it could mean lost profits.

Most designers use prepackaged software program to create web pages. If the software leaves out any from the crucial components, the code is hidden, and you’ll in no way know your website was not optimized for lookup engines. The designer may not know, or care, about these products as long as the page looks attractive. Note: Search engine algorithms vary by company, so some elements for example “an extra web page of links” might not be as essential today with some lookup robots. Backlinks refer to marketing your website and obtaining other web sites to link to yours.

Finally, company site visitors want information. They do not go to your home web page to be entertained. Most have a require (issue) and want a quick answer (solution), so designs should be created to minimize the use of music or video unless that’s your core business. Anything that distracts from a positive very first impression may violate my “5 Second Rule”.

Salon Marketing does not have to become hard. Go to Salon Marketing Toolbox to understand a lot more about it.